Sorry, there are no products matching your search.


Emerica shoes and apparel are designed by skaters, for skaters

Emerica is the member of the Sole Tech Inc.'s Skateboard Shoe brand that was started by World Champion freestyle skateboarder Pierre André Senizergues in 1996. It's named after its parent shoe brand "Etnies" + "America" which was sold as Etnies America at the time in the US.

Since its launch, Emerica has been recognised as a raw, simple and straight-ahead skate shoe brand. Emerica never chases fads or tries to adapt to the latest trends, instead it stays true to its professional skateboarding heritage, producing skateboarding shoes and clothes that are functional and full of heart.

Emerica also manufactures clothing, DVDs and other accessories along with its famous skate shoes. Some of the brand’s best known videos include Yellow (1997), This is Skateboarding (2003) and most recently Green in 2020. Emerica turned heads in 2013 when it released MADE: Chapter One on a pay what you want basis with a minimum price of one dollar.
emerica Shoes Bio | 50-50 Skate Shop Australia

Check out the latest Emerica shoes

Emerica is fully operated with real skaters in mind, producing skate shoes that are pure skateboarding through and through.

Emerica offers everything from classic skate shoe profiles like the low profile Emerica Wino G6 Slip On and the hi top Emerica Omen Hi NK Reserve along with more unorthodox skate shoes like the Doc Marten-esque Emerica Spanky Reserve which features a chunky slip-resistant sole.

Investing in a new pair of Emerica shoes? Grab a pack of Emerica Pure Socks while you’re at it and skate in comfort and style.

Stock up on some fresh new Emerica threads

Emerica’s clothing range features a distinct palette of neutral blacks, greys and whites with splashes of green and yellow. Its timeless designs will become your go-to everyday threads in no time with items like the Emerica Triangle Staple Crewneck that are built to last and never go out of style. Check out our massive range of Emerica gear and shop online today.

Shop Emerica online today to get free shipping on orders over $50. Plus, you can skate now and pay later with Zippay. Shop now!