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Emerica is the member of the Sole Tech Inc.'s Skateboard Shoe brand that was started by World Champion freestyle skateboarder Pierre André Senizergues in 1996.
It's named after its parent shoe brand "etnies" + "America" which was sold as etnies America at the time in US.
Since it's launch, Emerica is recognized as a raw, simple and straight-ahead skate shoe brand.
It's one of only few Skater owned Shoe company that exists today.
Emerica also manufactures clothings, DVDs and other accessories other than Shoes.